Developing and managing a multi-vendor marketplace platform is not as easy as we think. Every day we can find much new multi-vendor marketplace software stepping into the market and out of those only a few survive and the rest struggle and will give up. To succeed in an online e-commerce store, one needs to analyze the market in-depth and need to fulfill market demands. In this article, let us get to know more about the multi-vendor marketplace platform and its benefits to the users.
What is a multi-vendor website?
A multi-vendor marketplace is a marketplace that contains multiple vendors and each vendor can have a separate page to sell their products. The vendors can either focus on a single product or even they can have multiple products. Vendors prefer to join a multi-vendor platform as it is hassle-free and has fewer operational complications.
Popular e-commerce brands using multi-vendor model
The leading multi-vendor marketplace platforms are quite inspiring to budding entrepreneurs. Everyone has their eyes on those successful marketplace platforms and they wish to develop a marketplace of that kind. Let us check the most challenging multi vendor marketplace platform that has dominated the e-commerce market.
Amazon is the leading marketplace platform that has more than 105 million subscribers and owns more than 300000 third-party sellers. We can also mention amazon as a giant in the e-commerce industry. The company has framed a strong source for revenue that is it has online stores, then physical stores, subscriptions, third party services, amazon web services, and many more affiliates. So it gains a commanding turn over and grows well along with its scalable feature.
Etsy sells unique handmade products in its marketplace. The company was started in the year 2005 and currently, it holds $360 million of funding. Unlike Amazon and other marketplace platforms, Etsy has chosen to have a vertical platform model as it focuses only on handmade craft items. It has multiple sellers but the product will be of a single category.
Alibaba has gained great growth since 1999. China’s e-commerce industry is completely dominated by Alibaba. The platform acts as an intermediator between the seller and the buyer and facilitates the shopping for the same. Alibaba has a dedicated payment gateway called Alipay that protects the overall transaction that happens within the website.
Fueling demand for online marketplace software
Have you ever wondered why there is an urge and need for marketplace software in recent days? People have started focusing on online shopping and they have tasted the benefits and they enjoy this kind of shopping experience that has made the entrepreneurs pay attention to the multi-vendor marketplace platform.
- A vast range of products
There is no need to stick to any particular product. You can have numerous products in a single platform and even buyers can compare the products among different sellers and can select the one that is affordable for them.
- It takes away half the headache
A person who owns a multi-vendor marketplace platform doesn’t need to worry about the shipping, delivery and other tasks as most of them are assigned to the vendors and they will take care of those parts.
- Lesser expenses
Starting a multi-vendor marketplace website is less expensive and every startup can prefer to own the same. Not much manpower is needed to maintain the software. No technical skill is required and anyone can easily manage the software.
- No need to maintain inventory
Maintaining the stock is the real headache and the multi-vendor marketplace software will let you free from this pain. You may not worry about the deficiency of the stock as the vendors are solely responsible to maintain it.
Why merchants favor multi-vendor e-commerce stores
Aspiring entrepreneurs who mainly focus on profit and good returns will set their minds on building an e-commerce store. There are many hidden benefits that we need to know.
- Readymade traffic
All multi-vendor marketplace platforms are definitely SEO friendly. This will help you to get ranked in the topmost places in any search engine. This will ultimately help you to get more traffic to your website. Once the traffic increases, you will start getting more leads and finally, you can expect greater conversion.
- Suitable for sales-minded merchants
Running a multi-vendor marketplace platform is a good source for generating revenue. T has various options to increase the sales and get you more profit with minimum investment. You can get revenue either by collecting a commission from the vendors or making them subscribe or even you can get paid for placing advertisements on your website page.
- Small setup costs
You may not need to have a mortar and brick office setup to run a multi-vendor marketplace. All you need is a system with a proper internet connection and you need to install your marketplace software and can start working on it.
Since the platform is ready to customize, you can customize it according to your business needs. You can also expand your business in the future as they are completely scalable.
Launch advanced multi-vendor store with Zielcommerce
Zielcommerce is a well-known multi-vendor marketplace software that will take care of all your requirements and help you to achieve your dream of surviving and have a victorious journey in the e-commerce industry. The software is perfectly developed with all essential and vital features that will give users an awestruck shopping experience.
Zielcommerce comes with a one-time payment as you can own the software along with its license by paying it once. You can get reliable technical support from the development team and can get installed in a short time. The software supports more than 70+ payment gateways that facilitate the users to decide on purchasing the product instantly.
Rely on a perfect multi vendor ecommerce website and let the world know more about your brand. Show consistency in your growth and mark your presence more graciously.