Due to fierce competition, it has become difficult to boost eCommerce sales. Many eCommerce businessmen are spending millions to boost their sales. Yet they are not getting the desired outcome and confronting a declining sales graph. There may be lots of reasons behind it. But we don’t talk about them. In this article, we will discuss the 8 quickest ways to enhance eCommerce sales. These ways will not only insight you but also take your business beyond your imagination.
Reconnect with existing customers
We always think that acquiring new customers will only take your sales graph upward. And in the race of acquiring new customers, we forget to treat existing customers with care and joy. We take them for granted which results in a big loss. If you don’t want to bear this loss then always be connected with existing customers with more intense love and care. Make them feel special that they can’t ignore your services.
Selling products to new customers takes more energy and time than existing ones. So whatever happens don’t lose your existing customers. In case, you lost some of your them due to bad experience or unavailability, reconnect with them. Try to give them a special offer or unavoidable deals.
Post customers testimonial
Whenever a customer wants to buy new products he looks for testimonials. If he didn’t find any then he would bounce back. Customers testimonial win the trust and influence others to make a purchase. So, posting testimonials can boost your sales. Moreover, you should firmly request your buyer to write compliments.
Always post testimonials with the name and picture of the buyer. This will make the post more authentic and trustworthy. Positive and genuine feedback converts prospects into customers more often.
Offering discounts is the best strategy to encourage customers to buy products. However, it is common but effective. Often this strategy is practised during festivals. Because people prefer to shop during festivals more frequently than normal days. Giving them a bumper discount on items during peak shopping time will induce customers to purchase products from your website.
Although you can use this strategy in the last week or first week of every month. That will promptly lure new customers, hence, the sales graph will go up drastically.
The more you offer the higher sales will be reported.
Recommend related items and also showcase the most sold items
Recommending similar items as customers cart’s items result in upselling. And upselling demonstrates a rich sales graph.
As it has been said that recommendation is the best policy to sell something. Under this policy, the buyer doesn’t feel that he was forced to buy. This policy also helps to make everlasting relations with the buyers.
Also, show your leads to what others are buying. Because people like to do what others are doing. So, one will buy the products that others are buying more frequently. This will induce them to purchase extra items, hence, your sales will enhance.
Highlight the limited quantity
Many buyers add the desired items to their wishlist but they never finalise them. It is not an unknown thing. We all do the same.
To get off this, you should highlight that you have a limited quantity of the items even if you have an abundance quantity. This will force them to think if they didn’t buy now then probably the items would be out of stock and they could miss the desired items. Thus, they end up buying the items. Consequently, you boost your sales by using a small trick.
The website should be Mobile-friendly
Mobile has become a crucial part of human life. Without this device, people can’t live their life cheerfully. From it, they perform almost all tasks. From personal to professional tasks. Now, you imagine what could happen if your eCommerce website is not mobile optimised.
According to research, most people across the globe prefer mobile phones over laptops and PCs. So, if you want to boost your eCommerce sales then you should consider the point.
If your website is not 100% mobile-friendly then immediately consult a digital marketing company in Amritsar. The company will make your website mobile-friendly, smooth and fast working.
It has been shown that people prefer to visit the eCommerce website at night. Before falling to sleep, they browse websites for desired items. If you have a mobile-friendly eCommerce website then the sales will go up especially during the night.
It has been said that content is the backbone of digital business. So, it should be attractive, engaging and descriptive. In the digital space, content is the first door due to which leads do join.
In an eCommerce website, content should be descriptive and eye-catchy. All the products must have descriptive content so that the curious customers can know about them. Besides, there should be a column of “About Us” so that the customer should know about you and your site. The short info will give them a reason to trust you.
The content of the column should be original and perfect. The powerful content is enough to induce customers to make a purchase.
Accept all possible payment options
This is the final phase of converting a prospect into a customer. So, this should be taken seriously and smartly.
Accept all kinds of payment options. This enhances the chances of conversion and lessens the chances of losing a potential customer. Many people don’t prefer to disclose debit/credit card details. If your site doesn’t have alternative payment options then you would lose these types of customers.
For example, if you are dealing with Indians then alternative options can be Google Pay, Phone Pay, Paytm, Freecharge, Paypal and many others. These are the prominent options which must be considered while dealing with Indian customers.
Moreover, you can also influence people to make payments by giving cashback offers. If buyers use a particular mode of payment then they will get 5% cashback. This increases the chances of conversion at the final stage.